Go-to-market engineering
Vid·araWhat we build
We're a small studio with twenty years of compounded experience shipping software and standing up teams inside government, fintech, adtech, recruitment, and emerging-market startups. The practices below share a single bar: production-grade, observable, secure by design, honest about what works.
01
The technical plumbing that turns marketing spend into booked pipeline. A conversion layer, a lead-qualification engine, CRM and calendar integration, and attribution that ties the first ad click to the closed deal. Across markets and languages.
02
Opening a commercial presence in a new country, end to end. We find and headhunt the right people, hire the local lead first, and build the hub top-down so it runs on the ground, not just on paper.
03
Doc-grounded WhatsApp agents that qualify prospects, advance deals, and feed structured leads into your CRM. Multilingual from day one.
04
Admin consoles, reconciliation systems, multi-tenant ledgers, finance dashboards. Production-grade fintech with the compliance posture pension and investment work taught us.
05
Designed for the LLMO and SEO landscape of 2026. Schema-perfect markup, structured content that LLMs actually cite, conversion paths that prove themselves in your CRM.
06
When off-the-shelf doesn't fit. Multi-tenant SaaS, recommendation engines, verifiable credential wallets, high-traffic loyalty systems. The ones we've built ship to millions.
07
Embedded engineering on mission-critical systems. Architecture reviews, technical due diligence, engineering management. We've spent years inside government, adtech, and fintech teams.
Selected work · a case
A B2B sales team needed a way to qualify inbound prospects 24/7 without expanding their SDR roster. We delivered a doc-grounded WhatsApp agent in three weeks: prospects ask the sales deck questions; the agent answers from the company's own materials; a structured lead lands in the CRM before the SDR's morning stand-up.
Sunday evening, fleet manager taps a WhatsApp CTA on a landing page:
What landed in the CRM
Lead created · 42 vehicles · cold chain + haulage · pain: incidents + false claims · contract end Q3 · demo booked Tue 14:00 GMT · one-pager delivered in-chat. SDR notification fired.Grounding
Website crawl + PDF/DOCX ingest. Retrieval over indexed material; answers cite source passages for audit.
Safety
Post-pass scrubber removes answers not supported by retrieved material. The agent says "I don't know" honestly.
Tools
Book-meeting (any scheduler), send-doc, update-CRM, escalate-to-human. Per-stage whitelist.
Languages
Multilingual. Per-user auto-detect; mid-conversation switching.
Channel
Signed-webhook verification, 1600-char auto-split, circuit breaker, voice-note transcription, in-thread PDF delivery.
Compliance
Persistent consent + STOP state machine. GDPR-defensible by design.
More work · a platform
For EdoMatch we built the whole stack: a two-sided recruitment platform and HR suite, the conversational agents that run on top of it, and the converting product pages that bring people in. Four practices from this studio, in one production system.
Recruitment platform & HR suite
A recruitment platform pairing jobseekers with employers on a tiered match-confidence engine, plus a full HR suite for the teams that hire. Built for EdoMatch, running across multiple markets.
Conversational infrastructure · B2C
A channel-agnostic assistant that guides jobseekers on WhatsApp and web. Deterministic flows keep it on-rails, multilingual from the first message, and honest about what it doesn't know.
Conversational infrastructure · B2B
Multi-tenant WhatsApp agents grounded in each company's own material, with an admin dashboard to configure them, track visitors, and hand off to a human when it counts.
Converting landing pages
The public product and landing pages behind EdoMatch: fast, structured for search and LLMs, and instrumented so every experiment proves itself.
Track record
The studio compounds two decades of engineering inside Dutch government, European fintech and adtech, white-label enterprise, and emerging-market startups. Across three companies we co-founded, and inside teams at Politie Nederland, Adevinta, LeasePlan, Nationale Nederlanden, and Macaw.
Government
National security systems for law enforcement: biometrics, fingerprints, legal identity. Priority-1 zero-downtime postures, multi-tenant audit compliance.
Finance & investments
Pension service web applications and investment partner platforms. Compliance-first delivery, security by design, real-money flows.
High-load adtech
Multi-tenant B2B advertising platforms across NL and BE at Adevinta / Marktplaats scale. Domain-driven design, observability, fast safe releases.
Recruitment & HR
Recruitment platforms from LeasePlan's join.leaseplan.com to a full digital recruitment ecosystem in West Africa. Identity, matching, candidate experience.
Healthcare & e-commerce
White-label pharmacy e-commerce, loyalty platforms at national scale. Pragmatic stacks, predictable releases, durable products.
Emerging markets
Ultra-light onboarding flows for low-connectivity environments. GDPR + NDPR security postures. AI-powered recommendation engines built for context, not just for show.
Production-grade by default
Every line ships behind observability, tests, and a rollback path. We don't hand over prototypes.
Security & compliance built in
GDPR, NDPR, audit trails, identity, encryption. Compliance is a posture, not a checklist run at the end.
AI where it earns its place
We've built AI-powered recommendation engines and verifiable-credential wallets. We also know when a boring rule fits better than a model.
Honest about trade-offs
We tell you what won't work, what scope means in time and cost, and where the risk lives. No magical thinking.